MCASD
Museum of Contemporary Art of San Diego
SITUATION
The Museum of Contemporary Art San Diego is building an entire new wing to their La Jolla venue
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PROBLEM
How can they create awareness?
How can they put concepts into the hands of those willing to support the cause to further knowledge?
SOLUTION
Create a unique app that encompasses an AR terrain (created by photogrammetry using drones) together with mini 360 renders of the proposed spaces, which can also be experienced via a VR headset. The extra level of immersion will hopefully lead to knowledge, 1st hand experiences and eagerness to support the fundraising cause
How we made it
We flew a drone over San Diego and captured this 3D scene, via a technique called photogrammetry.
Once created, we can use the scene in VR, AR, 360 and more
For the MCASD end solution we crafted an AR and 2D version
3 steps to the experience
STEP 1: DOWNLOAD APP
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MCASD Google Play Link:
https://play.google.com/store/apps/details?id=co.theguru.mcasd
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MCASD App Store Link
https://apps.apple.com/us/app/museum-of-contemporary-art-sd/id1402551657
STEP 2: SCAN THIS IMAGE
Use the target image provided
NOTE: it's best if downloaded and printed, else can be displayed on a secondary horizontal device such as an iPad
STEP 3: OPEN APP AND LOOK AT THE IMAGE
And the magic will start!
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You'll also be able to jump between 360 renders of the new building and room remodels
Here's how it looks
A quick walk through of the entire experience
